Let’s Start a Shopping Revolution!
Nobody is going to change the world by themselves, but if many people start to make small changes, then the effect can be like a revolution.
The fashion industry is known to be the second most polluting industry after the oil industry today. Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources and pollutes water bodies around the world. To give you some perspective, according to the World Economic Forum it takes 700 gallons of water to produce one cotton shirt. It is mind blowing to think that the same amount of water that it takes to produce a cotton shirt is enough for one person to drink at least eight cups per day for three-and-a-half years.
Obviously, we have all had a part to play in this massive problem. From the manufacturer of fabrics to the consumer, there is shared responsibility. Buying what you believe in is a new mantra that I have started using lately before adding new pieces of clothing to my wardrobe. The idea that I can use my purchasing power to hold myself and businesses accountable is eye-opening. Collectively, we can affect change when it comes to supporting sustainability and maybe even save our planet.
I truly believe that things are changing for the better. Going through a transition to a new type of fashion industry that puts ecological and holistic principles at the forefront.
One focused on community, values, and respect of all the people in the supply chain. Not only does fast fashion affect our planet, but it also provides an unsafe and unfair working environment to its employees.
It is understandable that reducing your fast fashion intake is not easy or feasible for everybody. Mostly because slow fashion or items from sustainable brands are often more expensive. Which is why we’re not here to imply that everyone needs to change the way they live immediately. However, if we begin to become more aware of the massive carbon footprint left on our planet before and after a garment is made, then we will be able to make much more conscious decisions when it comes to shopping.
Many fashion start-ups have joined the sustainable revolution movement and have implemented the “manufacturing on-demand” or MOD, a manufacturing process wherein goods are produced when or as they are required. These companies are holding themselves accountable and making change by leaving behind zero inventory and bringing an end to overproduction and overconsumption.
Which is why I am not here to imply that everyone needs to change the way they live immediately. However, if we begin to become more aware of the massive carbon footprint left on our planet before and after a garment is made, my hope is that we will all be able to make much more conscious decisions when it comes to shopping.
The Valle strives to provide women with the freedom to be themselves while still contributing to solving one of the biggest global issues we’re facing today. As a company that focuses solely on made-to-measure custom womenswear, we are committed to providing our customers with a personalized shopping experience. Meaning that once our customers’ order is placed, The Valle then proceeds to make the garment from scratch and makes sure it is personalized to our customer’s desires.
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